MEET OUR CEO
Charlene Gravesande
Founder/CEO
MEET OUR CEO
Charlene has 16 years experience in the sports media industry. Her multi- award-winning career has left an indelible mark on the world of sports production. Recognized by prestigious organizations, Charlene’s talent and expertise extend beyond production.
She’s a passionate advocate for diversity and inclusion in sports, by sharing her insights at events like Leaders in Sport. She’s also a valued member of the Forbes BLK community—a platform highlighting influential Black professionals. Previously at Sky Sports, Charlene excelled in producing high level live broadcasts and video content. Her leadership and problem-solving abilities ensured smooth production processes.
Notably, Charlene produced live content with the Sky Sports F1 team at the BAFTA award-winning Abu Dhabi Grand Prix in 2021, showcasing her exceptional skills in delivering high-quality production.
Her accolades continue with being crowned the Game Changer in Sport Businesswoman of the Year at the Great British Businesswoman Awards in 2022, solidifying her reputation as a trailblazer. Charlene was also named on the Premier League Football Black List alongside the likes of Marcus Rashford and Micah Richards in 2020. Her critically acclaimed George Floyd: How Sport Fought for Change film was used in schools as part of the Show Racism The Red Card campaign. The film would also go on to win a Sports Journalism Association Award (SJA). In recent years, Charlene’s work has continued to be recognised as she was selected as a finalist at the Black British Business Awards in the Arts and Media category in 2023. Her recognition within the industry didn’t stop there, she was selected as a finalist in the Inspirational Woman of the Year category at the Black Tech Achievement Awards in 2024. This was followed up month's later with winning the Marketing, Media and Creative award at the Black Talent Awards 2024.
Charlene’s expertise and professional standing in the sports industry are evident. Her mission now is to create a company that pushes the boundaries of sports production with diversity and inclusion at the forefront.